Full Stack / 3 min read
Why Companies Are Parting Ways with Next.js in 2025
Next.js has long been celebrated as a premier framework for React developers, offering features like server-side rendering (SSR), static…
Why Companies Are Parting Ways with Next.js in 2025

Next.js has long been celebrated as a premier framework for React developers, offering features like server-side rendering (SSR), static site generation (SSG), and a streamlined developer experience. However, in 2025, many companies are reevaluating their fit for their projects.
The Initial Appeal
Next.js promised:
- Performance: Blazing-fast load times.
- SEO Optimization: Improved search engine visibility through SSR.
- Developer Experience: Simplified routing and deployment.
These features made it an attractive choice for many organizations.
Emerging Challenges
1. Performance Bottlenecks
Despite its performance claims, companies like Northflank reported significant slowdowns:
- Basic page renders taking 200–400ms.
- Dynamic pages spiking beyond 700ms.
- Unpredictable caching leading to frequent crashes under load.
After migrating to a custom React SSR solution, Northflank observed:
- First Contentful Paint improved from 2.1s to 0.5s.
- Largest Contentful Paint improved from 5.1s to 0.8s.
- Speed Index improved from 8.4s to 1.7s.
These improvements highlight the performance limitations some have experienced with Next.js.
2. SEO Concerns
While SSR is intended to enhance SEO, slow render times can negate these benefits. Northflank experienced a 50% drop in SEO performance, with Google penalising slow-loading pages.
3. Complexity and Overengineering
Next.js has evolved to include features like Edge Functions, App Router, Middleware, and React Server Components. While powerful, this complexity can be overwhelming:
- Steep learning curve for new developers.
- Increased potential for bugs and maintenance challenges.
- Difficulty in debugging due to the framework’s abstraction layers.
4. Vendor Lock-In with Vercel
Next.js is tightly integrated with Vercel, its parent company. This integration offers seamless deployment but raises concerns:
- Advanced features optimised primarily for Vercel’s infrastructure.
- Challenges in migrating to alternative hosting solutions like AWS or DigitalOcean.
- Perceived push towards Vercel’s ecosystem, limiting flexibility.
5. Developer Experience Issues
Developers have reported:
- Slow hot module reloading, with delays of 6–7 seconds even on high-end machines.
- Frequent need to restart the development server due to broken fast refresh features.
- Increased time spent on debugging and configuration rather than development.
Alternatives Gaining Traction
In response to these challenges, companies are exploring other frameworks:
- Remix: Offers a focus on web fundamentals and improved developer experience.
- Astro: Emphasizes performance by shipping less JavaScript.
- Vite: Provides faster build times and a simpler setup.
- Custom React SSR Solutions: Tailored setups that offer greater control and performance.
Reference Resources
Please refer to the following resources to gain better clarity.
- Analytics India Blog
- Northflank Case Study
- Why companies are rethinking Nextjs
- Why we finally move away from Next.js
🧭 Final Thoughts
Next.js remains a powerful tool, but it’s essential to assess whether its features align with your project’s needs. When choosing a framework, consider factors like performance requirements, team expertise, and infrastructure preferences.
Note: This article is a rephrased and elaborated version of the original piece titled “Why Companies Are Saying Goodbye to Next.js,” incorporating recent discussions and feedback to provide a comprehensive overview. You can read it here
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